Scope of work Branded content
Lajkonik, within the campaign promoting the Bakery’s bagels and sticks offered Krzysztof Gonciarz making an advertisement in his home Cracow.
We made a video in which Krzysztof confronts returning to his home city after years of living in Japan. He finds it anew, at the same time encouraging the viewers to find a fresh look at the concept of home.
The video is a sentimental journey through Cracow, which highlights the contract between the current Krzysztof and the one who left that city five years ago. Our task included a full range of production – from screenplay through filming to audio and video post production.