Lajkonik - Tofu Media


Client Lajkonik

Date 2019

Scope of work Branded content

Lajkonik, within the campaign promoting the Bakery’s bagels and sticks offered Krzysztof Gonciarz making an advertisement in his home Cracow.

We made a video in which Krzysztof confronts returning to his home city after years of living in Japan. He finds it anew, at the same time encouraging the viewers to find a fresh look at the concept of home.

The video is a sentimental journey through Cracow, which highlights the contract between the current Krzysztof and the one who left that city five years ago. Our task included a full range of production – from screenplay through filming to audio and video post production.

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