Lenny Face on Warsaw Spire
Client KG Tofu Media
Scope of work Outdoor advertising
As part of promo campaign of Gonciarz’s newest book, we organized an outdoor ad where a “lenny face” meme would be displayed on top of Warsaw Spire, one of Poland’s iconic skyscapers. The meme was visible from all across the city and sparked a lot of interest, later making its way to the front page of Reddit. The installation was on during the period of Dec 13-16th 2019.